About

Hello, my name is Erick Clark. In the more than ten years I’ve worked as a web site designer, I’ve designed a large number of complex sites for a variety of companies. Among those companies include Power Computing (acquired by Apple Computer, Inc. in 1998), Dell Inc., Powered Inc., Bones in Motion Inc. and most recently Hoover’s Inc.

The work I did for these companies involved information architecture, user interaction design and visual design. At Power Computing, the first and best known Macintosh clone manufacturer and seller, I spearheaded a site redesign and several major site updates that improved the user experience for the company’s online store. The redesign included updating both the site’s visual design and information architecture to promote and differentiate the company’s product line. The Power Computing online store routinely generated more than a million dollars a week in sales for the company.

While employed by Powered Inc., I worked with a small team to create the company’s web based learning system. Powered Inc. works with companies to strengthen their brand and brand loyalty, and market products and services through the use of online learning sites. My job at Powered included determining the needs of the end user, creating a feature set that would meet those needs and the business needs of the company. My duties also included managing Powered’s in house design team.

Among the projects I’ve taken on as a freelance interactive designer are those I worked on for Dell Inc. and Bones in Motion Inc. Dell contracted to me assist them in a total redesign of their online tech support message board system, named the Dell Community Forum. I was involved in determining the feature set, creating the information architecture, designing the user interface and visual design, and creating HTML mock-ups that were used in usability studies.

Bones in Motion Inc. provides tools for runners, cyclists and other outdoor sport enthusiasts. The company has developed both a mobile phone application and a set of web based tools to aid runners and cyclists in monitoring and tracking their progress. My work with Bones in Motion largely involved working with their team to develop their product on the conceptual level. I worked with the company to establish the needs of their audience, and to create the information architecture and user interface for their product. Their product was awarded the grand-prize winner of the 2005 Global LBS (Location-based Services) Challenge. Links relating to the Global LBS Challenge can be found on Bones in Motion’s web site at: www.bonesinmotions.com.

Most recently I’ve been employed by Hoover’s Inc. Hoover’s has an extensive online directory of company, industry and people data. My work at Hoover’s includes working with product managers, developers and Hoover’s internal creative team on a complete redesign of the company’s subscriber site, within the Agile process. Deliverables include wire-frames, visual design comps and HTML/CSS mock-ups. I currently do not have wireframes available on my portfolio site, but they can be posted on request.

Examples of some of the above mentioned work can be viewed in my portfolio.